Photo credit: John E. Sokolowski-Imagn Images
The Florida Panthers organization made a bold move to excite fans of the franchise ahead of the trade deadline and the ultimate push for the playoffs.
It has been a grueling stretch for the defending Eastern Conference champs. After two straight Stanley Cups, the heavy workload finally started to show on the roster.
Injuries to key players have hampered the lineup all season long. While the Atlantic Division has improved around them, the Panthers find themselves fighting an uphill battle just to stay relevant in the race.
The numbers don't lie. Florida currently sits with a 30-28-6 record, in the eighth and final spot in the division, 10 points away from a playoff spot with 21 games remaining in the season.
If they fail to secure a wildcard spot, it would mark the first time since 2019 that the postseason won't feature the Cats.
Management knows the energy in South Florida needs a jolt. Despite the disappointing results on the ice lately, the front office is doubling down on fan engagement to bridge the gap.
Panthers take action to bring new fans despite disappointing season
The team officially launched a "Quarter Season Pass" via Panthers Plus, offering a massive discount for the final stretch of the 2025-26 campaign.
For just $24.99, supporters can stream every remaining locally televised game. It is a direct play to keep the building loud and the TV ratings steady during a high-stakes March and April.
The package includes 19 games in total, starting with tonight's puck drop against Columbus. It covers everything from road trips through Western Canada to critical home stands against Boston and Toronto.
This isn't just about revenue. It is about accessibility. Fans can now catch the action on their phones, tablets, or major streaming devices like Roku and Apple TV.
Beyond the live broadcasts, the pass features full game replays and exclusive interviews.
The schedule ahead is brutal. The Panthers face a back-to-back set starting tonight before heading into a gauntlet of divisional rivals.
Paul Maurice will need every ounce of support from the fan base to steer this ship back into a playoff position before the clock runs out.
Every remaining game is crucial for the Panthers. It'll be interesting to see what happens in Florida at the deadline, as well as during the final stretch of the season.
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Previously on Sunrise Hockey Insider